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Becoming a Google Premier Partner is a big deal for any advertising agency or digital marketing professional. In India, only 86 companies made the cut in 2023.

Here are the top agencies who’ve made it to Google Premier Partners in 2023:

  • Kinnect
  • Neil Patel Digital India
  • Madison Media (India)
  • Schbang Digital Solutions
  • Social Beat Digital Marketing LLP

So, what is Google Premier Partner?

Google Premier Partner is a certification program for advertising agencies, digital marketing professionals, and other online consultants who manage Google Ads accounts on behalf of their clients. The program recognizes agencies that have demonstrated outstanding performance and expertise in managing Google Ads campaigns.

To become a Google Premier Partner, an agency must meet certain requirements, including demonstrating their ability to manage a high level of ad spend, maintaining a high level of client retention and satisfaction, and consistently delivering strong results for their clients’ campaigns. Premier Partners also have access to exclusive training, support, and other resources from Google to help them better serve their clients and optimize their ad campaigns.

What are the steps to becoming a Google Premier Partner in 2023?

  1. Sign up for the Google Partners program: Head over to the Google Partners website and sign up for the program. It’s easy to get started – you just need to provide some basic information about your company like its name and location.
  2. Meet performance requirements: To become a Google Premier Partner, your company needs to meet certain performance requirements over a 12-month period. These requirements include spending a certain amount on ads and achieving specific performance targets for your clients’ revenue growth and retention.
  3. Get certified: All employees working on Google Ads accounts need to pass the Google Ads certification exams. These exams cover important topics like campaign setup, management, and optimization. Don’t worry – with the right training, passing these exams is a breeze!
  4. Meet company requirements: Your company needs to meet specific company requirements to become a Google Premier Partner. These requirements include having a minimum number of Google Ads-certified employees, an active client base, and meeting certain performance metrics.
  5. Apply for Google Premier Partner status: Once you’ve met all the requirements, it’s time to apply for Google Premier Partner status through the Google Partners portal. Your application will be reviewed, and if you meet all the requirements, you’ll earn the prestigious Premier Partner status.

What are the performance requirements for becoming a Google Premier Partner?

There are three benchmarks an agency needs to meet in order to be eligible for Google Premier Partner certification.

    Maximize campaign success
    Maintain an optimization score of at least 70% on your Google Partners manager account.
  2. SPEND
    Drive client growth
    Maintain a $10,000 USD 90-day spend across your managed accounts.
    Demonstrate your expertise
    Ensure that 50% of the account strategists in your company are Google certified.

So, one must ask, what are the benefits of becoming a Google Premier Partner in 2023?

  1. Increased visibility: As a Google Premier Partner, your company will be listed in the Google Partner directory. This can help increase your visibility and attract new clients who are searching for Google-certified partners.
  2. Access to exclusive resources: Google Premier Partners have access to exclusive resources, such as training programs, events, and support from a dedicated Google team. This can help your team stay up-to-date on the latest trends and best practices in digital advertising.
  3. Competitive advantage: Being a Google Premier Partner can give your company a competitive advantage over other companies in the industry. It shows potential clients that your company has met rigorous standards and has a track record of success.
  4. Better support: Google Premier Partners have access to a dedicated support team that can help with any issues or questions related to Google Ads. This can help ensure that your campaigns run smoothly and efficiently.
  5. More opportunities for growth: As a Google Premier Partner, your company will have access to more opportunities for growth, such as early access to new features and beta programs. This can help your company stay ahead of the curve and continue to grow and evolve.

Becoming a Google Premier Partner is a prestigious recognition for digital marketing agencies. It requires meeting rigorous performance and certification requirements, but offers a range of benefits including increased visibility, access to exclusive resources and support, and opportunities for growth. You can find the list of top agencies that made it to Google Premier Partners in India in 2023 here. By becoming a Google Premier Partner, agencies can gain a competitive advantage and demonstrate their expertise in managing Google Ads campaigns.

You can join the Google Premier Partner program here.

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