This is a complete beginners guide to email marketing
we’re going to talk about why email marketing is important and why it works for online businesses.
The email has an ability many channels don’t: creating valuable, personal touches – at scale – David Newman
The first thing we will discuss the benefits of email marketing now you can apply this to e-commerce or any sort of online business or any sort of business
Even if you have a physical brick-and-mortar store so the first thing I want to say is that one of the benefits is that you get to capture your customers and build a platform that you own now when you create a YouTube channel or you create a Facebook fan page or a Facebook group or an Instagram page you do not own the platform and therefore you do not own the customers or the people who go follow you or subscribe to you don’t have a direct line of contact with them because you do not have access or you can’t see their emails when they are subscribed to you on something like YouTube Facebook and YouTube and all this makes it hard for people to give you or opt-in their email on the flipside when you have your own website and you have your own email signup and email opt-in it is that easy to collect emails and have a direct line of communication so for affiliate marketing specifically it’s extremely important that you capture your own customers because when you’re an affiliate for another company you don’t own the customer or the brand or the product so when you’re promoting this other company and you’re getting a lot of sales for them you’re not really building your own assets and you’re not creating your own customer list email marketing and integrating that fixes all that
The next thing that is great about email marketing is you get to automate your business and marketing efforts with email marketing you can set up automatic emails so when someone signs up to your email list they automatically receive a new email every single day in a certain sequence this right here is one of the keys to turning marketing a passive income because you can basically turn what used to be a one-on-one relationship where you would have to manually write to someone an email and then you have to respond and then follow up again and again now you can do the same thing but with thousands if not millions of people on autopilot automating your business is extremely important if you want to scale up because there are certain things that won’t scale up you can’t email thousands of people every single day with a personal email when you use automation it becomes that much easier
Now the next benefit is you have a direct line of communication with your customers and again this is something that if you build a platform on YouTube or Facebook or Instagram you don’t really have that direct line of contact for example with YouTube you can’t really message people directly and even if you do nobody really uses that feature with Facebook.
The email has a great chance because it’s something that you know they will at least see the subject headline so the next benefit of email marketing is you get to maximize your profit through repeat customers now repeat customers are important because basically with affiliate marketing you can either just sell one product or you can sell one product with a bunch of complementary products bundled with it maybe there’s a secondary or a third product that can help maximize your overall profit per customer.
Last but not least for email marketing is an investment in your business with email marketing you have a chance to make your money back, when you’re investing in your business you have a chance to make your moack.
Email Marketing Metrics:
We want to explain exactly what open rates, click-through rates, and sales from your emails and how to diagnose if you have a problem with these and how to fix it so
The most important most metric in email marketing is open rates and open rates is quite tricky actually because some email marketing software don’t really measure it the same way as others and it’s it’s not a very extremely precise measurement how this works is that there’s a little code that your email marketing software inserts into your email in the beginning of the email which gets basically fired like a pixel once people open this email the problem is that it’s not always exact but it’s good enough and generally higher open rates obviously mean that more people open your emails but the industry average is bet is around 20 to 25 percent if you have open rates above 30 that’s already pretty good if you have above 35 that’s really good but in order to get here you have to have a good relationship with your audience you have to send good quality emails and you have to have high quality leads as well because if you just you know spend a lot of traffic on bad quality leads then they’re just not going to open your emails after they download your lead magnet and it won’t really matter so the way to improve open rates is basically to have better subject lines this is the most important part make sure that that
your subject line is intriguing it teases something it makes people want to open the email to see what this is about being said a lot of people overlook the frne this fine so very important because nobody wants to read emails from companies or from company names they usually want to read emails from people because that seems more personal so make sure that you’re from the line is your own name or maybe your first name or maybe your first name at the company name if it’s not too long that will result in higher open rates than just using the generic company name and also there’s the question of preview text some email marketing software allows you to customize the preview text which basically is the first thing that is shown under the subject line usually the default is that this is the first paragraph for the first few words of the email itself but you can customize this and you can create a two-step subject line so the big subject line this is something and that that’s that gets paid off in the preview line so this is a more advanced strategy but it can definitely help your open rates now.
Click-Through Rates once people open your emails obviously most of them will not click but some of them will and the average click-through rate across all industries is about two percent which isn’t much at all so that means that 98 of people will not take the action that you want them to take and that’s okay because email marketing is a scalable system however if you make your email copy so the contents of your email better that will cause people to click on the link itself and remember the aim of the email itself is to get people to click on that link because that will link them to a product page a sales page a video sales letter a video a blog post anything and you will get free traffic from this method but in order for people to click this has to be good basically the email itself has to be good and there are a lot of copywriting email copywriting resources that you can use the most important thing here is to have good emails because that will boost your click to rates to three four five even ten percent even above that and this varies you know like the click-through rate on the delivery email that people get after they subscribe to the lead magnet it can resemble 50 60 yet like an active visitor clicking percentage in a business email will be three-four five percent so certainly remember this and presently
critical for the deal in light of the fact that the entire motivation behind email showcasing is to construct a relationship is to move viewpoints in individuals to get them from somebody who’s uninformed of an issue or even only mindful of their concern to becoming acquainted with you better to becoming acquainted with your item better and to being heated up enough so they snap to the business page the checkout page and purchase so you can only with significant effort evaluate deals in messages as itself yet a definitive objective here is deals so a definitive objective of each and every promoting methodology that you use deals and don’t disregard email showcasing in light of the fact that you can straightforwardly quantify deals with it not ordinarily in online business and in certain frameworks you can in light of the fact that they’re all integrated effectively yet in convert
you can’t generally ascribe each and every deal to either email yet realize that your email procedure is what warms individuals up and each and every email is a business email as it were that it offers individuals to accomplish something and when you can condition them to accomplish something it turns out to be a lot simpler to get them to accomplish something like purchasing too in a later phase of their life and email advertising is a will be a drawn out game you realize yes certain individuals 10 of your supporters or well not 5 of your endorsers in a decent sense will purchase inside 30 days suppose yet the majority of them like 50 of your purchasers will come from long haul and this this can even resemble months or even a long time and this is called time to change and the primary issue of a ton of evergreen pipes and dispatches is that they procure clients from facebook or from publicizing they attempt to pitch them rapidly inside seven days two weeks or greatest a month and afterward they disregard them and afterward a couple of months prior they say again hello the course is open again bye this can work somewhat.
Frequently asked questions
Email marketing is a digital marketing strategy that involves sending marketing messages, advertisements, and sales pitches to a target audience via email. The goal of email marketing is to build relationships with potential and current customers and to drive sales.
Email marketing is important for businesses because it allows them to reach a large audience in a cost-effective and measurable way. By using email, businesses can keep their target audience informed about new products, services, and promotions. It also helps businesses to build strong relationships with their customers, which can lead to increased brand loyalty and repeat business.
- Build an email list by collecting subscribers through your website, social media, or other marketing channels.
- Choose an email marketing platform to manage your campaigns, such as Mailchimp or Constant Contact.
- Create a marketing strategy that defines your target audience, messaging, and goals.
- Create and design your email campaigns, including the subject line, content, and call to action.
- Test your email campaigns and monitor the results to see what is working and what needs to be improved.
The best time to send emails can vary depending on your target audience and their time zone. Generally, sending emails during the weekdays (Tuesday to Thursday) is considered the best time, as it can avoid the weekend email clutter and the Monday morning rush. It’s also important to test different send times to see what works best for your audience.
The frequency of your email campaigns will depend on the preferences of your target audience and the type of content you are sending. On average, it’s recommended to send 1-2 emails per week. You can also use email automation to send personalized messages based on subscriber behavior and preferences.
The average open rate for email marketing campaigns is around 20-25%. However, the open rate can vary depending on the type of industry and the size of your email list. It’s important to track and analyze your open rates to determine the success of your email campaigns and make improvements where necessary.