BENEFITS OF EMAIL MARKETING

What is email marketing?

Email marketing is a digital marketing strategy wherein you send commercial messages to the prospects. It includes sending advertising emails, building relationships with prospects, and customers. This is an impactful strategy to turn your prospects into customers and new buyers into recurring customers. There is a common misconception about email marketing being ineffective these days however the reality is that email marketing is one of the strongest marketing strategies that can work incredibly for your business.

In email marketing, an email is generally sent to the people who are already your customers or to the new subscriber database. The purpose of sending emails is to encourage and engage the subscribers to buy your products and services and keep them informed about your business changes. Nevertheless, it is the best tool to build a good reputation with your customers.

Can email marketing bring you enough business?

Yes of course! According to the survey, 81% of the small businesses rely on emails as their basic method to acquire customers and 80% depend on it for customer retention. One of the substantial advantages of email marketing is its cost-effectiveness. Through the email marketing techniques, you can focus on determining audiences with the best content strategy and messages, this can help you acquire qualified leads who would take interest in your products and services.

BASIC TIPS FOR EMAIL MARKETING

1. Set Your Goals

Setting goals is a vital step when it comes to any type of marketing and so does it apply to email marketing. Decide what you wish to achieve and set your goals so. You may set your goals like improve your sales conversions, increased website traffic, or reach your desired financial goals.

Welcome Emails – Welcoming new subscribers is of great importance. The welcome email is the first email that your subscriber receives once they sign up with you. This is the first time when they get introduced to your brand. Don’t miss the opportunity to make it memorable and worth their while. As compared to other promotional emails, the subscribers tend to open and click on welcome emails with a higher chance. This is a great time to deliver a clear idea about your brand. This should also specify the idea of your brand.

Hook up emails– You can boost the subscriber’s engagement by adding up a webinar and creating the best content for your business.

Caring for the existing subscribers – Make sure you give the existing subscribers something that they will value.

Re-engaging emails – Send reminder emails or re-engaging emails to the subscribers who become inactive after some time.

2. Pay Attention to Email Types  

It is very important to understand the various types of emails that you send to your subscribers. There are three most important types of emails.

• Promotional emails- Through these promotional emails you can talk about the offers and sales.


• Relational emails-  These types of emails deliver value to your subscribers as they give them what you have promised. It can be newsletters, surveys, blog articles, or any updates.


• Transactional emails-  They consist of account creation or sign-up emails, order confirmation or purchase receipts, and various other updates and notifications. They are generally triggered after the subscriber’s actions with regards to whatever activity they have done on your site.

3. Follow-up emails

You should keep delivering the follow-up emails after a certain period to make sure you are in touch with your subscribers. The follow-up emails may sound like what things you need to get done this week. Plan your things with us and so on.

KEY FACTORS TO OBSERVE WHILE EMAIL MARKETING

• Grab attention in just a few seconds right in the subject line.
• Email’s body copy should be short and sweet.
• The design of your email should be creative and mobile-friendly.
• Give call-to-action Buttons in your email.
• Delivering relevant emails to the relevant person by considering audience needs and challenges.
• Create a specific landing page that will help and guide the subscribers.
• Timing is an important factor, make sure you send the email at the right time to the subscribers.
• Provide some relevant offers like free content download and other promotional offers.

How Ameliorate Digital consultancy can help you with email marketing?

We partner with a business like yours to understand and segment the potential customers that you wish to reach, the regions you wish to target, and your other business goals. Our email marketing experts and a team of content writers work together to create engaging emails. They both work together and use email marketing tools and create great content to pitch your products and services through emails. They make sure the emails are creative, include necessary links, vibrant visuals if required to influence the target audience.

Our email marketing process.

1. We Define Audience

2. Set Goals And Metrics

3. Find Strategies For People To Sign Up

4. Analyze What Type Of Email Campaign Is Suitable For Your Business

5. Fire Emails At Right Time

6. Measure Results And Evaluate

It is observed that email marketing can deliver good results when carried out in the right manner. The email doesn’t need to be complicated; you need to plan and send emails to different categories of prospects. Email Marketing is not a step to be ignored if you are serious about using digital marketing for your business.