CONTENT SYNDICATION

What is content syndication?

Content syndication is a technique of republishing content on various sites to reach a huge number of viewers. Usually, a third-party website re-publishes digital content like articles, blog posts, infographics, videos, and more.

This activity has many benefits like it can expand your reach and improve brand awareness, it helps in building links, and has the potential to drive more traffic to your website and the article you have posted on it.

Syndication first emerged in earlier media like radio, television, and print. This helped the content creators to reach a wide range of audiences. In 1924, the US Federal government initiated a syndicate for radio so that country’s chiefs can easily reach the whole population to make an announcement and give messages to the crowd. Before the internet, newspapers, and magazines were used as the platform for content syndication.

The content syndication can be paid or unpaid as stated below:

Paid content syndication: In this case, the third-party site requests payment in exchange for publishing your content on their website. By paying the requested fees your content might be displayed on priority on a web-page that attracts more traffic to your website.

Unpaid content syndication: In this, the third-party site does not request payment in exchange for publishing your content this could be because the third party might be lacking content and willing to accept content without pay.

Benefits of Content Syndication

• Reach Huge Audience
• Brand Awareness
• Cost-Effective Strategy
• Time Saver
• Create Backlinks
• Drive More Traffic

How do Ameliorate Digital Consultancy Carry Out Content Syndication?

Just like other marketing activities, content syndication is an effective strategy to be considered. As we know great content is the best strategy. We map out short- and long-term content syndication plan and distribute the content accordingly.

We work with relevant partners and to re-publish your content, we make sure we post it on high-ranking and popular websites that will reach your target audience. We always look for worthy syndication partners and reach out to them. We syndicate the entire blog post or the article to a third-party website depending upon the type of audience, the type of content, and the website.